- ISBN13: 9780470562260
- Condition: New
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Product Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, it… More >>
Twitter Marketing: An Hour a Day
Popularity: 3% [?]
January 7th, 2010 at 5:29 am
I am not a marketing person per se, but as a business executive I have to appreciate any resource that helps me get my arms wrapped around a new technology and how it can be leveraged to improve my results. I have been a Twitter user for nearly two years, but my use is limited mostly to personal networking, following news in my industry, and staying connected with my home city while I travel extensively on business.
The beauty of Twitter is its simplicity, which allows it to be molded in many ways by the user and third-party API communities. It is evolving rapidly as a marketing tool and it’s time that my company (and many others) take advantage of this; always better to be a pioneer than a follower. I’ve found no better guide and reference for this than this book. Hollis Thomases, a web marketing pioneer in her own right, breaks Twitter marketing down into easy-to-digest pieces, lays out a straightforward plan for implementation, and provides at the same time a significant reference for advanced use of Twitter specifically and social media in general.
The book starts with the question that is first on people’s lips – “just what is Twitter?” – and explains it much better than I’ve ever been able to, weaving in its history, features, emerging culture, and who is using it (and for what). Once the fundamentals are disposed with, she moves quickly into a weekly plan to get your organization up and running on the Twitter platform. This is accomplished with an engaging voice, plenty of case studies, and examples appropriate to any kind of enterprise. She includes a lot of discussion on third party applications and tools which are really the heart of Twitter’s power and without which this would be just another novel web application. Ultimately, she gets into the meat of what we’re here for: building your brand, promoting your product or service, measuring results, and avoiding the pitfalls that can accompany any marketing tool.
This book will be ideal for those just starting to explore this tool as well as the seasoned social media professional – and for those, like me, not directly responsible for marketing but required (and eager) to understand and realize its strategic value. As a combination of how-to simplicity and valuable reference, this volume can’t be beat, and I wholeheartedly recommend it.
Rating: 5 / 5
January 7th, 2010 at 7:45 am
Anyone can teach you how to tweet, and there are countless “how to” books on Twitter that do just that. But Hollis goes beyond the basics to map out a clear and actionable plan of attack for people who want to explore Twitter as a marketing tool and business growth engine. I’m an avid tweeter (@simasays) and friends and clients are always asking me to “teach” them the ins and outs of Twitter. What I have found is that folks just need a bit of hand-holding to wrap their head around the possibilities, approval to tinker, and a step by step guide to put a toe in the water. Twitter Marketing An Hour A Day does exactly that. There are plenty of case studies, best practices and resources throughout this book that were new even to me and I find myself flipping through it again and again to reference tools and tips from my fellow tweeps. If you’re considering Twitter as part of your marketing mix, start here – you won’t be disappointed.
Rating: 5 / 5
January 7th, 2010 at 9:00 am
Twitter. Often mocked. Easily misunderstood. Rarely taken advantage of.
With so many Twitter “experts,” “coaches,” and “gurus;” it’s refreshing and helpful to get practical how-to advice from someone who has clearly guided others to achieve real business results from Twitter and, as importantly, practices it herself. I’ve been using Twitter for the last two years and have been able to create business opportunities and sales from my efforts. Despite my knowledge of Twitter, I easily unlocked new applications and methods to further improve my results. I’ve also begun sharing it with members of my team who are true “newbies” and they appreciate the easy to understand, easy to implement ideas included in the book. All levels of Twitter users will benefit from having this book on their shelf.
Rating: 5 / 5
January 7th, 2010 at 10:41 am
This was a really fantastic read – Hollis has her finger on the pulse of what’s happening in the world of social media and has written an easy to understand and, more importantly, easy to implement guide to making the most of your online presence. Buy it. Read it. Do it!
Shelly Kramer
Find me on Twitter: @shellykramer
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Rating: 5 / 5
January 7th, 2010 at 12:50 pm
Hollis has written an excellent book giving newbies and oldies a great tool to learn how to market a business or service on Twitter. The book is well laid out, organized very well and very through. You will learn many useful things about to market your business on Twitter from Hollis’s idea and excellent examples. Hollis is a real person and personally responded to several twits I sent her. You can’t learn from a better expert than Hollis who runs her own Social Media marketing comapnyTwitter Marketing: An Hour a Day
Rating: 5 / 5